📍Kitchener, Ontario, Canada
Hi, I am Shawal!
Engineer turned Growth Marketer.
I run marketing the way good engineers run software:
strategy, execution, and the tech underneath, all owned by one person. I plan the campaigns, build the funnels, write the automations, and ship the tracking.
For 5+ years I've worked across DTC, coaching, B2B, and service brands as a hands-on operator who can think like a CMO, execute like a media buyer, and build like a developer.
strategy, execution, and the tech underneath, all owned by one person. I plan the campaigns, build the funnels, write the automations, and ship the tracking.
For 5+ years I've worked across DTC, coaching, B2B, and service brands as a hands-on operator who can think like a CMO, execute like a media buyer, and build like a developer.
Book Your Free Consultation
We're looking forward to connecting with you! Let us know who you are and we'll be in touch right away.
If you can't find an appointment that suits your schedule, please email
gabriel@scalingprocess.io or call us at +1 (514) 600-8482, and we'll find you a better time.
Let's build something
Hiring for a growth role, scaling a brand, or just want to talk shop?
I'm easy to reach..
Worked With Global Companies
Proven Strategies Backed by Real Results
My Experience
3.2
M+
Ad Spend Managed
5.2
X
Average ROAS
70
+
Brands Scaled
6
+
Years In Performance
What I'm working on right now
Current Work
An overview of where my attention is.
- Scaling full-funnel paid acquisition for vacation rental and local service brands at HiddenGem Media
- Building AI agents and custom GPTs to speed up performance reporting, creative ideation, and campaign analysis
- Exploring how AI-assisted building changes the way modern marketers ship sites, funnels, and automations
Currently open to performance and growth roles in Ontario. Hybrid, remote, full-time, or contract.
🚀 My journey so far.
6+ years in the trenches across 70+ brands spanning DTC, SaaS, coaching, and B2B.
I've owned paid acquisition, built funnels, written automations, and shipped tracking infrastructure at every stage.
The roles changed, the through-line didn't:
build systems that turn marketing spend into measurable growth.
2025 – Present
Digital Marketing Specialist, Funnel Developer & Paid Media
Owning full-funnel growth for vacation rental and local service brands.Building CRM sub-accounts, landing pages, email automations,and tracking infrastructure end-to-end.
🇨🇦 HiddenGem Media
Digital Marketing Specialist, Funnel Developer & Paid Media
Owning full-funnel growth for vacation rental and local service brands.
Building CRM sub-accounts, landing pages, email automations,
and tracking infrastructure end-to-end.
Building CRM sub-accounts, landing pages, email automations,
and tracking infrastructure end-to-end.
🇨🇦 HiddenGem Media
2022 — 2025
Performance Marketing Specialist
Ran the Meta Ads stack for a portfolio of US local businesses.
Built and optimized nurture sequences in GoHighLevel and tuned funnels for compounding ROI.
Built and optimized nurture sequences in GoHighLevel and tuned funnels for compounding ROI.
🇺🇸 Jordan Hunter Marketing
Performance Marketing Specialist
Ran the Meta Ads stack for a portfolio of US local businesses.
Built and optimized nurture sequences in GoHighLevel and tuned funnels for compounding ROI.
Built and optimized nurture sequences in GoHighLevel and tuned funnels for compounding ROI.
🇺🇸 Jordan Hunter Marketing
2021 — 2022
Digital Marketing Manager
Led recruitment lead generation for renewable energy clients in the UK across Search,
Paid Social, Display, and Programmatic. Owned strategy from top-of-funnel to hire.
Paid Social, Display, and Programmatic. Owned strategy from top-of-funnel to hire.
🇬🇧 TopClosers Inc.
Digital Marketing Manager
Led recruitment lead generation for renewable energy clients in the UK across Search,
Paid Social, Display, and Programmatic. Owned strategy from top-of-funnel to hire.
Paid Social, Display, and Programmatic. Owned strategy from top-of-funnel to hire.
🇬🇧 TopClosers Inc.
2020 — 2022
Media Buyer & CRM Manager
Ran Facebook media buying for US and Canadian real estate clients.
Managed the CRM operations team and acted as account lead across multiple brands.
Managed the CRM operations team and acted as account lead across multiple brands.
🇵🇰 Markilex LLC
Media Buyer & CRM Manager
Ran Facebook media buying for US and Canadian real estate clients.
Managed the CRM operations team and acted as account lead across multiple brands.
Managed the CRM operations team and acted as account lead across multiple brands.
🇵🇰 Markilex LLC
2020
Frontend Developer
Built responsive web interfaces with Bootstrap and JavaScript libraries on a
production product team. Where the dev foundation that still
shapes how I build marketing systems today started.
production product team. Where the dev foundation that still
shapes how I build marketing systems today started.
🇵🇰 Rashflash
Frontend Developer
Built responsive web interfaces with Bootstrap and JavaScript libraries on a
production product team. Where the dev foundation that still
shapes how I build marketing systems today started.
production product team. Where the dev foundation that still
shapes how I build marketing systems today started.
🇵🇰 Rashflash
2019
JavaScript Developer (Internship)
Backend engineering with Node.js and Express.Wrote API routes and asynchronous logic for a live application.
🇵🇰 Grandeur Technologies
JavaScript Developer (Internship)
Backend engineering with Node.js and Express.
Wrote API routes and asynchronous logic for a live application.
Wrote API routes and asynchronous logic for a live application.
🇵🇰 Grandeur Technologies
Insights from completed Projects & jobs
Collaborative
Clear Communicator
Committed to Quality
Professional
Reliable
Solution Oriented
Accountable for Outcomes
Tools & Technologies
Meta Ads
Meta Ads
Ran campaigns across Meta. $1.5M+ in managed spend across DTC, coaching, and lead gen.
Google Ads
Google Ads
Scale Search, PMax, Shopping, and YouTube. Hit 21X ROAS on automotive e-commerce.
TikTok Ads Manager
TikTok Ads Manager
Build creative-led paid social for DTC and consumer brands.
Google Analytics 4
Google Analytics 4
Set up and configure event tracking across e-commerce and lead gen funnels.
Google Tag Manager
Google Tag Manager
Deploy tags, build custom triggers, and ship clean conversion tracking end-to-end.
Meta CAPI
Meta CAPI
Wire up server-side conversion tracking for accurate attribution past iOS 14.5.
Hyros
Hyros
Cross-platform attribution for clients running on Meta, Google, YouTube, and email.
Looker Studio
Looker Studio
Build reporting dashboards that connect ad spend, CRM data, and revenue in one view.
GoHighLevel
GoHighLevel
My daily driver for funnels, CRM, and automation. Built 20+ sub-accounts across coaching, local services, and lead gen.
Klaviyo
Klaviyo
Set up flows and segmentation for DTC e-commerce. Welcome, abandoned cart, post-purchase, win-back.
HubSpot
HubSpot
Configure B2B CRM workflows, deal pipelines, and marketing automation hubs.
ConvertKit
ConvertKit
Set up creator-focused email systems with tags, sequences, and broadcast cadences.
Claude
Claude
My main AI workspace. Build custom projects and agents for ad copy, reporting, and creative ideation.
ChatGPT
ChatGPT
Custom GPTs trained on brand voice, market research, and campaign frameworks.
Cursor
Cursor
AI-assisted coding environment for shipping marketing sites and internal tools.
Zapier
Zapier
Build automation flows that connect ads, CRMs, and analytics without engineering overhead.
Make.com
Make.com
Visual automation builds for multi-step workflows across marketing stacks.
n8n
n8n
Self-hosted automation for clients needing data control or custom integrations.
WordPress
WordPress
Built and maintained sites for service and local businesses. CMS-first builds with conversion-tuned page structures.
Elementor
Elementor
Page-build landing pages and full marketing sites with custom layouts and pop-up funnels.
Webflow
Webflow
Visual web design for premium brand sites and personal portfolios.
Claude Code
Claude Code
Ship internal tools, scripts, and prototype builds using AI-assisted development.
Testimonials
Real Results, Real People
Hear what our clients have to say and how our work made a difference.
Shawal is a highly skilled performance marketer who understands high-ticket funnels and Meta ads inside out. He quickly identified where our campaigns needed work and set up a strong strategy. Great communication, results-focused, and easy to work with. Highly recommended!
It was a pleasure working with Shawal. He's really prompt in his communication and we worked closely to optimize the performance of our Facebook campaigns. I would highly recommend him to anyone looking for a Meta Ads manager.
Things I've been thinking through.
Selected Writing
Let's build something
Hiring for a growth role, scaling a brand, or just want to talk shop?
I'm easy to reach..
Where I Belong:
Canada
Pakistan
Words To Live By:
"The only way to do great work is to love what you do."
